About Us

At My Store, we are dedicated to promoting healthy hair through the wisdom of nature. Founded in 2025 by Jessica Carmona in Philadelphia, we specialize in high-quality, natural beauty products that harness the power of traditional herbal ingredients. Our flagship product, the Urban Roots Magic Oil, is a meticulously crafted blend of over 30 potent herbs and nourishing oils, designed to stimulate hair growth and enhance scalp health.

Our formulations are infused with botanicals such as rosemary, alma, moringa, hibiscus, and clove—each known for their scientifically backed benefits in promoting hair vitality. Research indicates that ingredients like rosemary can improve circulation to the scalp, potentially increasing hair growth by up to 22%. We believe that every drop of our products is made with intention, purity, and the promise of growth, ensuring that your roots receive the care they deserve.

Inspired by modern self-care practices and rooted in ancient herbal traditions, we offer a holistic approach to beauty and wellness that aligns with today’s urban lifestyle. Our commitment to quality and efficacy is reflected in our expertly crafted formulas, which not only nourish and strengthen hair but also contribute to overall scalp health. At My Store, we are proud to be a part of your journey towards achieving healthy, beautiful hair.